La co-creación de valor en las universidades
Palabras clave:
Co-creación de valor, Calidad universitaria, Educación superior, Satisfacción estudiantil, Valor percibidoSinopsis
La co-creación de valor en las universidades es una obra académica que analiza la relación entre calidad educativa, valor percibido, satisfacción y lealtad en las instituciones de educación superior, incorporando la co-creación de valor como eje central del estudio. El libro examina cómo estudiantes y egresados participan activamente en la construcción de experiencias universitarias, convirtiéndose en actores fundamentales para el fortalecimiento de la calidad institucional y la mejora continua de los servicios educativos.
A través de un enfoque interdisciplinario sustentado en teorías de calidad, marketing de servicios y gestión universitaria, la autora desarrolla un análisis profundo sobre la evaluación de la calidad en las universidades, el valor percibido por los usuarios y la influencia de la satisfacción en la lealtad hacia las instituciones de educación superior. Asimismo, se abordan los desafíos contemporáneos de las universidades frente a la globalización, la innovación y las demandas sociales, destacando la importancia de construir relaciones colaborativas entre universidad, estudiantes y sociedad.
La obra surge de la investigación doctoral titulada “La co-creación de valor y la calidad de las universidades: el caso de la Universidad Técnica de Manabí y la Universidad San Gregorio de Portoviejo”, desarrollada entre 2018 y 2023, lo que otorga al texto un sólido respaldo teórico y metodológico. Además de ofrecer una revisión conceptual rigurosa, el libro proporciona herramientas útiles para la gestión universitaria y la formulación de estrategias orientadas a fortalecer la satisfacción, retención y compromiso de los estudiantes y egresados.
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